About Us
The King of Prawn Crackers!
To become a leading Indonesian cracker producer known in the national and international markets as a symbol of authentic taste, high quality, and culinary heritage typical of the archipelago. To become a leading Indonesian cracker producer known in the national and international markets as a symbol of authentic taste, high quality, and culinary heritage typical of the archipelago.
Maintaining the quality and authentic taste of shrimp crackers through a hygienic and standardized production process.
Improving the welfare of cassava farmers and local fishermen through sustainable partnerships.
Maintaining commitment to halal and food safety for consumer trust.
Developing innovative cracker products that suit today's consumer tastes without abandoning traditional values.
Expanding marketing reach through digitalization and modern distribution networks.
